Havas Life New York

Allison & Michael
Allison Ceraso
Managing Director, Chief Creative Officer
Michael McNamara
Managing Director

The right partnership means everything, whether you work at HLNY or with HLNY. Managing Directors, Allison and Michael, have a unique partnership, representing optimism, opportunity, and synergy between creative minds and strategic client services. Together, they bring energy and savvy as next-generation leaders of this next-generation agency.

HLNY stands out from traditional agencies because of who we are and what we do.With one of the most diverse client rosters within Havas Health—ranging from retail to tech, pharma to pharmacy—HLNY has cultivated longstanding partnerships with leading health and wellness companies by delivering unsurpassed service and breakthrough creative. It is our diverse roster and vast experience that separates the HLNY brand.

To service our unique clients, we surround ourselves with uniquely talented individuals who have chosen to be at the nexus of health, wellness, and technology. We’re not just a bunch of experts in our field—we’re guitar players, award-winning photographers, writers, poets, videographers, UX designers, painters, marathoners, surfers, and shark-diving PhDs. We foster a collaborative culture where we laugh hard and roll up our sleeves to get the work done. We’re passionate and engaged in your business because we are passionate and engaged in LIFE. At the end of the day, an HLNYer is someone you would want to have a beer with and chat about not just your brands, customers, and ideas but also the spark that drives them to take your business to a higher level. We bring that spark and enthusiasm to everything we do. We believe in pursuing greatness in all things.

Although we like to have fun and genuinely enjoy the work we do, we never forget that behind every project, briefing, initiative, sales rep, and physician is a person who wants to feel better. We take this responsibility to ensure our customers engage, understand, and relate to the stories we tell very seriously. After all, their health depends on it. 


The traditional landscape of health and wellness marketing has changed. Gone are the days of push communications, massive sales forces, and collateral print campaigns. Now it’s all about customized communication taking place in a connected and quantifiable ecosystem across laptops, phones, tablets, wearables, and most recently, the internet of things. Welcome to the future. It’s happening now, and by the time you read this, it’s changed again.

To make a sustainable impact, you need to deliver content when, where, and how the customer prefers, using a variety of media and channels. HLNY creates award-winning content and experiences to truly differentiate your brand and the conversations around it.

We offer the full range of communications services, all fully integrated into a core team, with brilliant strategic planning, medical strategy, customer engagement, branding, creative campaigns, user experience, interactive design, and account services.

Whatever you need, our Creative Business Ideas® engage healthcare providers, patients/caregivers, and payers when they’re most receptive to help your brand get ahead today. We offer more than a fully unified suite of services; we’re the partner who is out in front, pushing boundaries, iterating, and creating. Whether it’s the next small thing (we’re believers in rapid prototyping and minimal viable products) or the next big thing (yes, we can do that too!), we’re continuously striving for greatness—for you.

We’re about making connections—with brands, customers, people, and ideas. So whether we’re catching a wave at Punta Cana or catching a crosstown cab, one thing’s for sure: when we connect to your business, we use our experience and passion to connect to something bigger than both of us. We’d love to connect with you. You never know, we just might be able to make something great together.


Allison Ceraso
Managing Director, Chief Creative Officer
Havas Life NY
(646) 201-8909(646) 201-8909

Michael McNamara
Managing Director
Havas Life NY
(212) 884-1483(212) 884-1483


"happidermis" campaign for all® free clear laundry detergent

The laundry category is dominated by functional demonstrations of cleaning performance, even when speaking with dermatologists about what to recommend to their patients. The "happidermis" campaign for all® free clear laundry detergent created a new lexicon that goes beyond just being appropriate for sensitive skin, focusing instead on what healthcare professionals care most about: how patients feel. The campaign had an overwhelmingly positive response, and today all® free clear laundry detergent maintains its #1-recommended status.


12:45 PM Mar 18th from Allison Ceraso

Think Tank by PM360 on March 16, 2015

It is rare to find any healthcare ads among those end-of-the-year “Best of…” lists compiling the funniest, most viral or just most liked ads from the past year. Healthcare ads are just not considered cool. And yes, we know, there are regulations. But does that really mean we are regulated to see the same types of ads year in and year out.

PMS 360 asked a cross section of marketers what their thoughts are on the state of U.S. Advertising. Here’s what I had to say: